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Which of the scenarios is an example of co-branding?

adding Girl Scouts Thin Mints cookie chunks to a Dairy Queen blizzard treat

a restaurant reaching an agreement to use a Marvel Comics character on promotional items

a cosmetics maker that produces lotions for Lever Brothers and for private labels

a popcorn seller that adds pita chips to its snack line

User RoyM
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1 Answer

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Co-branding is adding Girl Scouts Thin Mints cookie chunks to a Dairy Queen blizzard treat. Co-branding is the partnership of two brands on a new product.

User Oren S
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