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When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. this preference best illustrates the importance of the _____?

When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. this preference best illustrates the importance of the _____?
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When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. this preference best illustrates the importance of the _____?

User Nazmul Haque
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1 Answer

6 votes

the mere exposure effect

User Bhargav Rao
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7.7k points
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