Answer:
flighting scheduling model
Step-by-step explanation:
Flighting scheduling refers to running advertisement on specific periods, and then stopping the ads on the rest of year. This period where no ads are run is called the hiatus period.
This normally occurs when a product is extremely seasonal, or only available during certain periods of time.
In this case, Warm Weave only sells their products during winter time, so it is rational for them to only run ads a short time before winter starts and through the winter.