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The existence of different age groups within a company's target markets is referred to as

the generation gap.
diversification.
O multiculturalism.
multigenerationalism.

1 Answer

11 votes

Answer:

multigenerationalism.

Step-by-step explanation:

Multigenerationalism is the term used to describe Marketing to different generations.

Only a few products will appeal to all age groups. A company will develop a variety of products to attract diverse age groups. A Single product firm or one with few products may differentiate its goods or services to appeal to a wider target. Multigenerationalism exists when a business has different age groups in its target market.

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