For years, Company A has made a line of high-quality power tools. They plan to introduce a revolutionary new tool made entirely on a 3-D printer. The new concept has been in research and development for

For years, Company A has made a line of high-quality power tools. They plan to introduce a revolutionary new tool made entirely on a 3-D printer. The new concept has been in research and development for about two years. Just before they build the first prototypes, they learn that a competitor has released a tool with essentially the same abilities. Where should Company A have invested more effort?

protecting their proprietary knowledge
running customer focus groups
building digital prototypes
identifying new trends in technology

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