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Possession utility is most closely related to which part of the marketing mix? Price ООО Product Place Promotion
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24 votes
Possession utility is most closely related to which part of the marketing mix?

Price
ООО
Product
Place
Promotion

User Brian R
by
7.6k points

1 Answer

10 votes
Product because Possession utility is the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
User Hace
by
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