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Possession utility is most closely related to which part of the marketing mix? Price ООО Product Place Promotion

Possession utility is most closely related to which part of the marketing mix? Price ООО Product Place Promotion
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24 votes
Possession utility is most closely related to which part of the marketing mix?

Price
ООО
Product
Place
Promotion

User Brian R
by
8.5k points

1 Answer

10 votes
Product because Possession utility is the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
User Hace
by
8.2k points
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