A target audience is the group that you are trying to attract. It is important to have one for your multimedia presentation because it is impossible to appeal to all groups, so you must narrow down who you are trying to reach.
A target audience is the group or demographic that you are aiming the multimedia presentation at. A target audience may include things like a specific gender, age group, marital status or income level.
A target audience is important when creating a multimedia presentation because you want to attract attention, but it is impossible to attract everyone’s attention. You need to include features that will appeal to your target audience. These features may include photos, music or topics that will appeal to a particular group.