195k views
4 votes
A smart phone manufacturing Company uses social media

A smart phone manufacturing Company uses social media-example-1

2 Answers

2 votes

# New model is allowing customers to be part of the development

Involving bloggers creates consumer awareness

The factory video is a sneak peak at operations

The sweepstakes increases loyalty

User Jmpcm
by
4.9k points
3 votes

Answer:

  • Releases videos of its new, high tech smartphone manufacturing facility --- To give consumers a peek into its operations
  • Hosts an online sweepstakes and gives the winners an extended warranty on a smartphone model --- To increase brand loyalty
  • Gives bloggers a new smartphone handset before the model is on the market --- To create consumer awareness about a new product
  • Ask customers to determine their next model using hashtag #NEWMODEL --- To allow consumers to be part of product development

Step-by-step explanation:

Social media is increasingly present in people's daily lives, seeking a place of their own and offering solutions that are not so accessible. Used by all ages - from children to the elderly - social networks bring information to users without having to pick them up, making interaction comfortable and useful.

For many companies, this scenario is no different. The relationship sites have become a channel of communication with the customer, where you can show the products and services offered and consumers can interact with the brand, leaving suggestions and opinions.

User Darkmage
by
4.6k points