213k views
5 votes
____________ is the additional consumer services and benefits built around the actual product such as customer coproduction, atmosphere and customer interaction with each other.

User Yoav
by
8.2k points

1 Answer

5 votes

Augmented products are the additional consumer services and benefits built around the actual product such as customer coproduction, atmosphere and customer interaction with each other.

User Dalwin
by
8.6k points

Related questions

1 answer
3 votes
188k views