Question

What are two obvious ideas in the advertisement that reflect European views about race and the nonwhite people living in European colonies? What do these ideas imply about European colonialism and the belief in white superiority? How do these and other ideas in the advertisement use racism to promote imperialism? Write a response to these questions in 100 to 125 words.

Answer 1

One idea in the advertisement is that white people have a duty to teach the “virtues of cleanliness.” This idea implies that white people are clean and therefore superior, while other people are dirty and therefore inferior. The advertisement also presents the idea that the colonies are the “dark corners of the earth,” which must be brightened. This idea implies that Europeans must improve less developed regions such as Africa and South Asia with their advanced culture. Both of these racist ideas suggest that European nations are like soap. They scrub out what is bad in their colonies and replace it with something superior. In this way, the advertisement uses racism to promote imperialism.

Step-by-step explanation:

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Answer 2

professionalization of advertising as its own industry establisment of Brand identity (Ex. Pear's soap & white man's burden ad: soap not just about being clean, but benefiting civilization and humanity) While there is much to commend this apparent pragmatism it is, perhaps, more viable in Lagos and Kinshasa than in London or Paris. Europe’s image of Africa, although changing fast, is too firmly tethered to history to be easily or quickly recalibrated. To historians, who inevitably take the long view, the modern relationship between Europe and Africa is merely the current chapter in an enormous book. For much of the period from the 15th century till now, during which Europeans and Africans have been.

I don't know how many words this is but it should be about 110.

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