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Gavina places products in several of the marketing channel categories. two examples of this are placement in​ mcdonald's in​ a(n) ________ utility category and placement in costco in the​ ________ utility
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Gavina places products in several of the marketing channel categories. two examples of this are placement in​ mcdonald's in​ a(n) ________ utility category and placement in costco in the​ ________ utility category.

User Kris Peeling
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McDonald's in a form utility category and Costco in the place utility category.

Form utility refers the the increased utility of the product or service itself (fast convenient burgers and fries at McDonald's)

Place utility is making products and services available in a convenient place (you can buy food, tires, a TV, your medicine, and a couch all at Costco).

User Binyamin
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