Question

A consumer recognizes a need. The next step in the complete decision- making process is for the customer to

Answer 1

The steps in the consumer decision process are:

Recognize the need- Recognizing the need for a product or service

Gather Information- consumer gathers information on the options in the market

Alternative evaluation- Consumer weighs their options among alternatives

Purchase decision- Customer makes the purchase

Post purchase evaluation - Customer reflects on purchase

Answer 2

Search for information is the correct answer.

Step-by-step explanation:

The consumer decision making process helps the consumer identify their needs, put some information together, think about the pros and cons of the different options, and finally, select the most convenient option. So, after the consumer recognizes a need (step number one) the consumer needs to search for information so it is possible to continue.