Answer:
Consumer sovereignty operates in a marketplace to determine the success or failure of an entrepreneur through the idea of primacy of consumption over production.
Step-by-step explanation:
The idea of primacy of consumption over production was introduced by Adam Smith (Scottish economist and philosopher) in 1776 . He believed that the interests of the consumer are more important than those of the producers because the sole purpose of production is consumption. They are interrelated, of course, one cannot exist without the other. However, for an entrepreneur to be successful, they need to respect and study people's needs (demands) because these will determine what needs to be produced, and in turn, boost the success of the producer. Consumers have the power to decide (sovereignty) how the marketplace must operate.