Question

When applying the characteristics of business buyer behavior, which event is not an example?

A. Kellogg’s sells a new cereal product to a chain of grocery stores.

B. Kroger makes decisions about what products to purchase to offer to its customers.

C. Black & Decker sells its power tools directly to consumers on the Internet.

D. Lowe’s chooses to sell Whirlpool appliances to its customers.

Answer 1

I'm on the same question right now. I wanna say C, Black & Decker sells its power tools directly to consumers on the Internet.

The question asks about business buyer behavior which is pretty much businesses buying and selling to eachother. Lowe's is involved with Whirlpool brand items, Kroger is involved with purchasing items from other businesses/suppliers, and Kellogg is selling their product to other grocery stores (businesses).

Black & Decker isn't involved with any other businesses.

Anyways, I'd say C :)

EDIT: it is C, 100%. Just finished

Answer 2

1. The buying center is a? (variable unit within the buying organization)

2. The idea that business demand comes from a demand for consumer goods is referred to as? (derived demand)

3. An organization has a standing order with a supplier... (modified re-buy)

4. Identify the best possible result of why B2B marketers promote their products directly to final... (Business demand increases)

5. when applying the characteristics of business buyer behavior, which event is not an example?

(Black& Decker sells its power tools directly to customers on the internet)

6. What statement is relevant to why business marketers consider the buying center model challenging? (It requires marketers to learn about all of the participants and their relative influence on the decision.)

7. Which of the following is not a way business marketers and consumer markets differ? (product research process)

8. In the business buying process, the buyer and seller are often___ on one another. (more dependent on)

9.__is a system where related goods and integrated services are bundled...(Systems selling)

10. __demand refers to the fact that total demand for a product is not affected much by price changes. (Inelastic)

Step-by-step explanation:

100%