Final answer:
Monopolistic competition in business focuses on consumer benefits and product style rather than price, offering a variety of products and striving to provide a better shopping experience.
Step-by-step explanation:
In monopolistic competition, businesses differentiate their products and focus on consumer benefits and product style rather than using price as a major promotional appeal. This means that businesses in monopolistic competition offer a variety of products and strive to attract customers through factors such as friendlier service, free delivery, guarantees of quality, and variations on existing products. The goal is to provide a better shopping experience and meet the individual preferences and needs of consumers.