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By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____. selective exposure cognitive dissonance internal stimuli want-got gap
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By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____. selective exposure cognitive dissonance internal stimuli want-got gap

User Brent Bradburn
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Cognitive dissonance, which is the mental discomfort between two contradictory ideas. Customers may experience cognitive dissonance when they spend a lot of money and feel regret even for a purchase that they enjoy.

User Liam Deacon
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