The counterculture movement of the 1960s came as a result of the "Conformity" under which the citizens of the United States lived in the previous decade. Long-held values and social norms which were strengthened after World War 2 were challenged by these groups.
Among the motives, these groups had for the protest were the fight for civil rights, gender equality and a reluctance to war. Groups formed during this period were Students for a Democratic Society (SDS), the Free Speech Movement, and the Young International Party, whose member's were known as "the yippies".