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Healthpro cereal ads show the cereal being used as a topping on yogurt, as a snack food when topped with honey, and served hot as an alternative to oatmeal. in this case, healthpro is using a positioning strategy based on:

User Sagin
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1 Answer

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Use or application. They are suggesting the consumers use cereal for more than just the normal use of a bowl of cereal with milk. The goal is to increase sales because people will use more product for more application.

User Dazedandconfused
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