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How can sociologists do quality research if they aren't completely objective?

User Curry
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How can sociologists do quality research if they aren't completely objective?

To be objective, a researcher must not allow their values, their bias or their views to impact on their research, analysis or findings. But interpretivist sociologists are interested in the subjective views and interpretations of their subjects, believing that it is impossible to objectively establish social facts.

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User Adam Ness
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