Question

Which part of the marketing mix for retailers refers to the variety and depth of products?

The product ____________ part of the marketing mix refers to the variety and depth of products.

Answer 1

the product line part of the marketing mix refers to the variety and depth of products

Answer 2

The correct answer is: product assortment.

Step-by-step explanation:

The product assortment is the types of products manufactured by a company or offered for sale by a retailer. The assortment includes the breadth (variety of goods), length (number of each type of good), depth (different version of the same variety of goods), and consistency (relation between one variety of goods and another).