The correct answer is C. Objectivity
Step-by-step explanation:
Media reports refer to the accounts of events created by the media including newspapers, radio, television among other and that is the main way people get to know the most important events in their city, country, and even all around the world. Additionally, in terms of evaluating type of materials there are mainly two aspects that are evaluated the first one is the effectiveness or whether they successfully provide information about events and the second and more important is objectivity which refers to whether media present facts or manipulates information based on personal judgments or prejudices because this affects its effectiveness and makes media reports lack credibility. Therefore, media reports can be evaluated for objectivity and effectiveness.