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Daniel sells medical equipment, and he has been advised to contact the comptroller at the cedar bluff public hospital because the hospital plans on building and equipping 150 medical and dental offices in its new health care complex. daniel has not yet made the sales call because he hates to be pushy. daniel is experiencing:

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What Daniel is experiencing a call reluctance.

Call reluctance is defined as a hesitation to contact people through the phone for the purpose of prospecting. Call reluctance is a common problem for people who have just worked as a salesperson, although overcoming this is needed to do the job well since many people nowadays have to prospect customers through calling them by phone.

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