Answer:
Smashburger promotes what the chapter calls its value package by providing speed and quality at the right price.
Step-by-step explanation:
In business, customers should never be thought of as an external source of business. Instead, they should be considered part of the company and efforts should be made to get more number of loyal customers. To build loyal customers, the business holders must think what the customers want from the products and what alternatives are being used by the other companies to get more customers. After this, the business holder should define a package that most suits the customers according to their demands. This package is termed as the value package in the business.
In the above question, Smashburger used the value package of enhanced speed and improved quality for satisfying its customers.