Vans first established their long-term partnership with the brand Supreme in 1996. Back in 1996 Supreme were only a small time skate shop in New York selling their own branded skate gear as well as others but got a big break when they collaborated with the already long established and respected California based skate brand Vans. They put together a project that was sold exclusively in the Supreme shop and the collaboration was called Old Skools. This began a long and lucrative partnership between Vans and Supreme.