Question

Mr. naples, an established italian pizzeria, has many franchises across the world. mr. naples's marketers pay special attention to local variations. to cater to its international consumers, it has developed region-specific toppings like sweet and sour tofu (chinese), chicken tikka masala (indian), and chicken n mole (mexican). mr. naples has employed _____ segmentation in this case.

Answer 1

The answer to the blank space is geographic.

Geographic segmentation is defined as a specialized business strategy where companies target consumer groups that live in different areas with different marketing approaches or even product differentiation. This is what Mr. Naples is doing with his chain of Italian pizzeria, since he provides different toppings for different regions.