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Why is the marketing mix (aka the four p's) important to advertisers? This is a question I had been asked on my Economics test that I had gotten wrong. I would like to see everyone else's thoughts before
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Why is the marketing mix (aka the four p's) important to advertisers?

This is a question I had been asked on my Economics test that I had gotten wrong. I would like to see everyone else's thoughts before I consult my teacher for help. Thank you!

User Caleb Jay
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Understanding and implementing the marketing mix is important because it helps the business understand their product, how it will be bought and who will buy it, and helps create a framework for a successful launch and strong sales.

User Kelley
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