Question

Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid's marketing goal?

Answer 1

A Display campaign will allow Ingrid to effectively target and gain exposure for her new product line on the internet, differentiating her offerings and potentially increasing sales and profits.

Step-by-step explanation:

A Display campaign will achieve Ingrid's marketing goal by gaining extensive exposure for her new product line through the internet. This form of advertising allows her to target a large audience effectively. With sophisticated data analysis, she can tailor her adverts to reach the demographic most likely to be interested in her products, much like companies tailor their TV ads to viewers of specific shows. By increasing her products' visibility, she can differentiate her products from those of the competition. A successful advertising campaign can make her firm's perceived demand curve more inelastic or shift it to the right, resulting in an increased ability to sell a greater quantity at a higher price, and thus boosting profits.

Answer 2

Step-by-step explanation:

A Display campaign will allow Ingrid to put her new product in front of the eyes of an extremely large audience of individuals who are interested in such a product. Display campaigns focus on targeting specific individuals who have searched for search terms that pertain to your product or who have searched for similar products. By placing ads in front of these people about Ingrid's product it will drastically increase the chances of getting more sales.