The Scramble for Africa was the occupation, division, and colonization of African territory by European powers during the period of the New Imperialism, between 1881 and 1914. It is also called the Partition of Africa and the Conquest of Africa by some. In 1870, only 10 percent of Africa was under formal European control; by 1914 it had increased to almost 90 percent of the continent, with only Ethiopia (Abyssinia) and Liberia still being independent. With the Italian occupation of Ethiopia in 1936, only Liberia remained independent. There were multiple motivations including the quest for national prestige, tensions between pairs of European powers, religious missionary zeal[citation needed] and internal African native politics.The Berlin Conference of 1884, which regulated European colonisation and trade in Africa, is usually referred to as the ultimate point of the Scramble for Africa.[1] Consequent to the political and economic rivalries among the European empires in the last quarter of the 19th century, the partitioning, or splitting up of Africa was how the Europeans avoided warring amongst themselves over Africa.The later years of the 19th century saw the transition from "informal imperialism" by military influence and economic dominance, to direct rule, bringing about colonial imperialism.