Question

What effect, considered related to the secondary effect of advertisement, occurs as an advertisement begins to lose its impact when it gets old?

The___________makes the advertisement lose its impact after it gets old

Answer 1

Advertisement decay (or wearout)

After repeated exposure to an advertisement, the audience stops paying as much attention to it and the ad loses effectiveness over time.

Answer 2

Ad wearout

Step-by-step explanation:

Ad wearout is an effect that occurs when an advertisement loses efectiveness after it has been exposed for some time. This happens because with the repetition, the customer's response tends to decrease. According to this, the ad wearout makes the advertisement lose its impact after it gets old.