The ruby red roller coaster rounded the bend rapidly rumbling, rattling, and roaring along the tracks.
Alliteration is the repetition of the same sound at the beginning of a group of words. The /r/ sound is easier to use than the letter /c/ because the letter /c/ can have a soft or hard sound, or it can be combined with /h/ for the /ch/ sound. Words that begin with /r/ all have the same sound.
This sentence also has onomatopoeia. An onomatopoeia is a word that sounds the same as it's meaning. These words are rumbling, rattling, roaring.