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The discussion of the standards for selection of peanuts that will be used in M&Ms and the placement of the M&M logo on the candies speaks to which building block of a sustainable competitive advantage
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The discussion of the standards for selection of peanuts that will be used in M&Ms and the placement of the M&M logo on the candies speaks to which building block of a sustainable competitive advantage:

User Beat
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Quality.

The 4 building blocks of competitive advantage are efficiency, quality, innovation, and responsiveness to customers. Using only the best peanuts and making sure the logo is placed perfectly every time is an example of quality.

User Lukas Eklund
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