the phrase “K-pop” doesn’t really just mean “pop from South Korea”. K-pop is a genre and an industry, a complex system of late capitalist music manufacturing. You can watch the shiny music videos that this industry churns out and still know nothing about it. You need to talk to a fan – of which there is a growing, globalised army.
it demonstrate how South Korea is becoming an object of obsession in the western world. Its K-pop music genre was designed to be an addictive cultural export, and this aim is quickly becoming a reality. Even if you don’t think it’s yet penetrated your cultural bubble, you’re wrong - remember Gangnam Style in 2012?