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Sometimes firms become preoccupied with _________ or a key feature of the product or service they are offering and ignore other factors needed for competitive success. multiple strengths
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Sometimes firms become preoccupied with _________ or a key feature of the product or service they are offering and ignore other factors needed for competitive success. multiple strengths

User Bigwave
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Single strength.

Companies need to focus on all strengths and weaknesses of their product or service in order to have a full picture of competitiveness rather than becoming preoccupied with a single feature.

User Steve Byrne
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