Answer:
The answer is Selective Distortion.
Step-by-step explanation:
A Selective Distortion is a concept in which a person tend to interpret the information in a way he wishes to do so. If a person is positive towards something, he will continue to think positive about that thing despite any negative information circulating about it. And Vice Versa.
In this example, Mark has been in the selective distortion category, because he still thinks positive about the brand of footwear that he supports despite the information about them of being embroiled in the controversy of using child labor in their manufacturing plant.