Question

Terra corp. produces a wide range of furniture, such as cabinets, book cases, and wardrobes. it divides its consumer market into several groups of people who have similar interests in wooden furniture. in this context, dividing its consumer market most likely:

Answer 1

The answer to the question is: it would enable Terra Corp. to define customer needs and wants more precisely.

Since it has a wide range of furniture, Terra Corp should strive to better define its customer needs so that the company can create products that are well-targeted for the customers needs which in turn will lead to better revenue and less products that are considered as waste.