Question

Chinese consumers exposed to the american programs and trends desire to emulate americans. this has given the american brands an edge in the _____ characteristic for successful exploitation of international growth opportunities.

Answer 1

The answer to the blank space is globally sustainable competitive advantage.

American programs and trends are very successful in influencing people from other countries culturally, making people more interested in buying products that are used by Americans. Chinese consumers, in this case, are also influenced by the Americans. It definitely gives American brands an advantage over homegrown brands in their country.