Laura would attempt to sell her skills and experience in the body of the cover letter. A cover letter has three main parts, the introduction, the body and the closing. The introduction is where you introduce yourself and state where you found the position you are applying for and that you are interested in the position, next the body of the letter is where you try to sell yourself and mention all your skills and qualifications that make you an ideal candidate for the job including your strengths, then the closing is where you thank the organization for taking the time to read through your resume and you look forward to hearing from them.