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Which of the following is the least effective way to reach a potential sales prospect? Referral Cold call Direct mail Personal visit
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4 votes
Which of the following is the least effective way to reach a potential sales prospect?

Referral

Cold call

Direct mail

Personal visit

User FabriBertani
by
4.9k points

2 Answers

4 votes

Answer:

Direct mail

Step-by-step explanation:

User RealMarkusSchmidt
by
5.1k points
5 votes

Answer: Direct mail

Step-by-step explanation:

What’s the best way to reach a prospect? Send a letter and follow it up with a phone call. Next best is a referral. Then comes a cold call, then a personal visit. Least effective is a direct-mail piece.

User Stevetronix
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5.0k points
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