Question

Sarah Salesrep is brand new to her job selling "lifetime" printers that never need replacement ink cartridges. The problem is that these printers cost ten times more than a regular printer, so it is difficult to get prospective buyers to understand the cost savings of buying it. To break through the barrier and begin making sales, Sarah should use a _______ analysis that highlights her printer's lower _______ cost.

Answer 1

Answers: Value Analysis & lower Operating cost.

By conducting a value analysis that highlights her printer's lower operating cost, Sarah will then be able to show her buyers what returns they can get in the long run.

The value analysis will also entice the prospective buyers due to the cost savings and product quality of her printer. With all of these highlighted to the buyer, Sarah will then be able to compete with the other companies that sell their printers at a cheaper price.

Answer 2

Sarah should use a Cost Analysis that highlights her printer's lower Operating Cost.

Step-by-step explanation:

People usually hesitate to spend money cumulatively than to spend it in pauses. So in this situation, if the Sales Representative, Sarah, uses a Cost Analysis, she can show her prospect clients that there is a benefit of buying this product because by purchasing the printers that don't need refilling of ink, they can save decent amount of money that would reduce their operating costs. So this purchase would be a great benefit for them over the years.