A market that consists of all possible consumers regardless of their specific needs or wants is a "mass market".
The term mass market refers to an overall public market which is comprising of purchasers having a place with different age groups, ways of life and preferences. On the off chance that an organization makes any product or item which is valuable to different purchasers across different areas then it is said to have a mass market request. Items or Products concentrating on a specific statistic frequently have an excessive number of limitations and are restricted by specific limits; such items makes ‘segment market.’