Answer: The innovation has to do with the initial appearance or the first look of a concept or an object in society. It is brand new so that's why it is innovative. It exists two ways of innovation in an object or an idea: Invent it or discover it.
Examples: New food that has been created is innovative because it is true that the ingredients already but putting them together form an innovative special dish. others example of innovation is the changes that the creators of cellphones do to make them better.
And for cultural universals, it is understood that they are things that are globally common to all societies. For instance, The family is considered a cultural universal and every member of the family in all societies have the same role.