The correct answer is - B) more; in total.
The urban areas use much more energy than the rural areas, by far. The reasons for that are numerous, with the two biggest being the number of people and the industry.
The number of people living in urban areas is higher than the number of people living in rural areas. Also, the people in the urban areas use much more energy because they rely on much more technology, technology that uses energy in order to work.
Most of the industry is also located in and around the urban places. The industry is a huge consumer of energy, thus increasing the usage of energy further more.