The correct answer to this open question is the following.
To say that Impression Management is collaborative means that people try to influence consciously or unconsciously other people to do the things they consider are correct.
It tends to be collaborative in that the intention is to properly influence others to accomplish things. It is not considered manipulation, in that impressive management does not try to cheat them.
The creator of this concept was Erving Goffman when he included it in his book "The Presentation of Self in Everyday Life," written in 1959.