126k views
1 vote
After determining that his computer is no longer working, and that he needs a working computer, jeff is most likely in which stage of the buying decision process?

2 Answers

3 votes

After determining that his computer is no longer working, and that he needs a working computer, Jeff is most likely in which stage of the buying decision process?

Jeff is most likely in the problem/need-recognition stage. Jeff is in this stage because he has figured out he needs to buy a new computer due to his old one not working anymore. After he has made the decision to buy a new one, he needs to search and see which computer he wants to purchase. Then, he can evaluate the different options based on the information he has found. Next, he needs to make the decisions to purchase the item so he can evaluate his purchase decision.

User WestJackson
by
5.0k points
6 votes

The answer is: . Problem/need recognition

During this stage, customers already have the full intention to buy a product in order to address their problems/need.

The recognition could be triggered by various type of stimulus. including things such as fulfilling requirements to do their job, social pressures, attraction from seeing advertisement , etc.

User Nzinga
by
5.4k points