The correct answer to this open question is the following.
A theater director most effectively changes a Shakespeare play to make it more familiar to a modern American audience by changing the context of the play to adapt it to modern circumstances for the new generations can identify easily with the adaptation of characters that young people can relate to.
If the theater director can adapt the dates, the characters, the circumstance to modern events, people would be very interested in attending the plays. Maybe musicals, why not?