Answer
A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!
Here are two examples that consumers and the reviewed company might find useful:
#Talk about a range of elements, including customer service
Increase the relevance of your review by addressing your overall experience, including the level of customer service you received. Tell people how helpful the company was! Focusing on only one element, such as product quality or delivery options, provides limited insight to readers.
#Be detailed, specific, and honest
There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
The following reviews are too brief to tell readers what's good about the company. They also don’t provide much useful feedback to help the business improve:
#Leave out links and personal information
Reviews on Trustpilot shouldn’t contain information that identifies people — such as names, phone numbers, or addresses. We also don't allow reviewers to use their review to promote other companies. For example, the author of this review could be asked to edit it:
Step-by-step explanation:
it easy #Keep it civil and friendly
We don’t moderate or censor reviews before they’re posted because we trust that the majority of our users have good intentions. But publishing a review online means it’s public. Therefore, the same kinds of rules apply to customer reviews as to any kind of published opinion.
Freedom of speech gives you the right to express yourself, but there’s a line between appropriate and inappropriate. At the extreme end, the law prohibits defamatory statements. This includes accusatory statements that are untrue or not yet proven to be true.
If you’ve had a negative experience, instead of pointing an angry finger, a more credible approach is to adopt a calm, sober tone. Simply explain what took place and leave it to readers of your review to draw their own conclusions. This might also mean that the company in question will be more willing to engage with you to address the problem.
#Proofread your review
It's a good idea to check that your review is readable, makes sense and has no typos before posting, but a surprising number of reviews contain errors. So remember to quickly run your eye over your text before hitting "post”!