Question

Consider the following quote from an advertisement for a home security company: "There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night." What rhetorical appeal is being used? Question 15 options:

a) ethos
b) pathos
c) logos
d) a combination of all 3

Answer 1

Answer by YourHope:

Hi! :)

What rhetorical appeal is being used?

D) A combination of all 3!

Have a BEAUTIFUL day~

Answer 2

The correct answer is b) pathos.

Pathos creates emotions in the claim. For example, read this following line. " Our advanced security systems will protect the well-being of your family". It makes you feel like I NEED this product so my family stays safe. The emotions persuaded you to want the product.