Question

The publisher of ebony magazine has forged an alliance with dan river, inc. to create luxury bed and bath products for the newly developed ebony home brand. ebony home will iuse the publisher's long history and expertise to market to the african american market.the african american market is the ___________ for the ebony home brand.

Answer 1

the african american market is the TARGET MARKET for the ebony home brand.

A target market is, therefore, a particular group of consumers or users for which a service or product is aimed, this, however, doesn't mean they are excluding other groups or buyers who are not African Americans, it simply means you are focusing your marketing to a group of buyers who are also willing to buy your product.