The best way to describe how that idea was recognized is "finding a gap in the marketplace".
Numerous organizations need to find the gap in the market. The gap in the market is a particular region. A zone where you can command. A region where are little conceivable outcomes for another person to surpass your mastery. On the off chance that you prevail to discover a specialty where you are the just a single, at that point it is extraordinary for your enterprising profession. But, likewise it is extraordinary on the off chance that you can discover a space where you will be the one of a kind player in an established market. The market where competition is low.