Question

(04.01 MC)Read this paragraph:

In today's financial market, investors need to be especially careful. One wrong investment might cost you your life savings. Here at SafeTee Investments, we can guide you through the difficult path to financial security.

Which type of appeal is presented in this passage?

Logos
Pathos X <===== Not that one
Ethos

Answer 1

This question kind of stumped me. Logos is a logical appeal, where Ethos is an ethical appear. This passage talks about financial markets, which leads me to believe it is Ethos. Ethos should be your answer.

Answer 2

Ethos

Step-by-step explanation:

Ethos is a mode of persuasion that mentions a source or figure that shows credibility, expertise or prestige in order to convince an audience that the information given is reliable, valid, or worth paying attention to. The passage presents this type of appeal because it mentions “SafeTee Investments,” which constitutes that credible or expert figure, in order to convince investors that their financial security is possible with that company.